How to Ask Sales Questions About Pain | 4 Pillars of Pain
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This is from a One on One Sales Coaching Call with my client, Isaiah, who works as a wholesaler buying off-market properties.
He was having trouble asking questions about a homeowner's pain, and wanted guidance in one of our sessions about how to ask the right questions.
On our call, we prepared a Google Document for him to review breaking down the 4 pillars of pain-oriented questions:
1. What is it?
2. How long has it been going on for?
3. How has that been affecting you?
4. How has that been affecting other people?
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