Jeff Latz spent 10 years as a professional engineer before walking away to pursue music — and ended up building Friday, an e-commerce platform for independent musicians, almost entirely with AI agents.
In this episode, Brian Hecht sits down with Jeff to unpack how he went from professional engineer to solo founder, why he chose Claude Code + Conductor to run multiple AI agents in parallel, and how he shipped a working Bandcamp alternative in under two weeks.
They also get into the real question behind every AI-powered startup right now: is this a business, or just a really fun experiment?
What we cover:
— Why Jeff left a decade-long engineering career to go all-in on music
— How he discovered AI coding tools and built his own workflow from scratch
— What Conductor is and why it lets him run a "team" of Claude Code agents
— The prompting philosophy that actually works (hint: bullet lists beat paragraphs)
— Friday Music: what it is, why Bandcamp failed artists, and what comes next
— The bootstrapper's take on VC money and building something that lasts
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Connect on LinkedIn: / brianhecht