Zewa - House Stories (case)
The Zewa brand is synonymous with home care. When creating a brand character for this brand, we immediately thought of the Domovoi (Brownie). Who else is so clearly associated with home care?
But this modern brand didn't need a grandfather in bast shoes, but a completely new, unique Domovoi (Brownie). So we completely reimagined the image of the folklore character, making him sweet, gentle, and very caring. Just like Zewa. How and why we did it, and the final result—see our case study.