Technology Rains Threes NBA 🏀🚀
Technology in sports continues as cover the NBA in this TechGno Technology Rains Threes NBA feature.
The National Basketball Association, or NBA has something they call NBA Launchpad, which is their initiative to source, evaluate and pilot emerging technologies that advance its
top basketball and business priorities. #NBA #Technology #NBABasketball #BasketballTech #GenerativeAi #BusinessValue #Techtalk
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But before we foul anyone, let’s break down what business and technical leaders of large companies need to know about technology in the NBA.
Yes, smart leaders know that sports is the only real, reality tv and it pays to be up to speed.
No Harlem Globetrotters, Lakers, Celtics or Pistons, but we do plan to score as we dig into Technology Rains Threes NBA.
NBA Launchpad is highlighted in this release from early this year, which shows they selected five companies to advance its top basketball and business priorities.
The group includes three companies focused on advancing the game and two centered on enhancing fan experience.
The companies come from the US, the UK, Denmark and Canada.
Reboot Motion out of Los Angeles offers biomechanics at-scale.
Denmark’s Tonsser enables youth athletes to track performances, improve skills, compete against peers, and access opportunities.
Vancouver’s Plantiga has in-shoe sensors with AI insights that track step-by-step load, performance and asymmetries.
New York’s TextQL helps non-technical users self-serve insights in real-time for data-driven decisions.
And lastly from London, Dimension Studio is a real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport.
There’s gotta be Business Value in there somewhere as improving the fan experience, enabling athletes and teams to compete more effectively and empowering the league to innovate for growth -
that’s all Business Value.
And this CIO.com article touts how the league’s digital transformation is a game-changer.
The NBA’s move to Azure cloud is improving the fan experience and in-game performance - via analytics and AI-assisted tools.
They also launched the NBA League Pass streaming application along with a new partnership with Hawk-Eye Innovations for 3D optical tracking.
Yes, the NBA is digital.
And as for Business Value, the league’s CTO Krishna Bhagavathula states: “the return on investment has been significant.
“We got about one billion video views this season, which is more than triple last year’s total.”
There’s Business Value in 300% growth.
The league’ embrace of Microsoft Azure triggered a transformation of internal apps - with modernization bringing 300-400 apps migrating to the cloud while cumbersome and latent-intolerant systems remain on-premise.
That’s called Hybrid Cloud, and you can learn more about Cloud Computing or the CSP’s in one of our many videos on the subject.
And speaking of Kubernetes, they built a Microsoft Azure solution based on Azure Kubernetes Service (AKS) that can manage and process up to 16 gigabytes of raw data per game,
not including RGB video signals—sometimes more if the game goes into overtime.
And for the final three of this game, the NBA revealed innovative ‘NB-AI’ GENERATIVE AI TOOL AT 2024 ALL-STAR GAME.
This Ministry of Sport post features the tool as being poised to redefine the digital viewing experience for basketball fans.
And it’s capabilities appear significant, and they distinguish it from conventional AI systems, as a prime example of Gen AI due to its capacity to generate entirely new content rather than merely interpreting existing data. And as our shot clock gets set to buzz, hit a buzzer beater of your own and like and subscribe to TechGno YouTube channel.
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00:00 - 00:10 Technology Reigns 3's NBA! Technology and sport continues as we cover the NBA in this Tech G know.
00:11 - 00:20 The NBA has something they call NBA Launchpad, which is their initiative to source, evaluate, and pilot emerging technologies.
00:45 - 00:55 NBA Launchpad selected five companies to advance its top basketball and business priorities.
01:15 - 01:25 Reboot Motion out of Los Angeles offers biomechanics at scale, while Denmark's Tonser enables youth athletes to track performances.
02:10 - 02:20 The NBA's move to the Azure cloud is improving fan experience and in-game performance via analytics and AI-assisted tools.
02:50 - 03:00 The league's CTO, Krishna Babula, states that the return on investment has been significant, with about 1 billion video views this season.
04:00 - 04:10 The NBA revealed NBAAI, a generative AI tool at the 2024 All-Star game poised to redefine the digital viewing experience.