5 Things Missing from the New AdWords Interface
Moving to the new Google AdWords interface in 2018? Here are 5 missing features that could trip you up!
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The missing, moved or changed features are as follows:
1. Audiences targeting -
“Target & bids” is now called “Targeting”, and “Bid only” becomes “Observations".
2. The Dimensions tab has moved, it's now under the reporting icon and called "Predefined Reports".
3. Google Analytics behaviour metrics are missing (although conversion data can, thankfully, be imported).
4. Columns removed -
Click assisted conv.
Impr. assisted conv.
Click assisted conv. Value
Impr. assisted conv. Value
5. The Display Planner has been discontinued by Google in favour of the forecasts offered when creating Display Campaigns.
Want an overview of the new interface? Watch this video to see what you're missing out on - • Exclusive New Google AdWords Interface Fea...
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