How is the high coffee price affecting farmers?
Meet Michael – coffee farmer, leader of the Chirinos cooperative in Peru, and Producer Board Director at Cafédirect.
In this 2-minute video, he shares what’s really going on behind today's high coffee prices.
Because while the market is up, farmers aren’t celebrating. Why?
• Because climate change is cutting yields.
• Because production costs are rising.
• Because this year’s price hike won’t cover next year’s bills.
The future of coffee is still in jeopardy. What farmers need isn’t a spike. It’s a stable, fair income – enough to cover food, healthcare, education, and invest in their farms. That’s how we keep coffee farming viable. That’s how we keep coffee. Full stop. At Cafédirect, we guarantee that stability by doing things differently:
✔️ Always paying more – and buying direct
✔️ Having producers at the Boardroom table
✔️ Investing in farmers through our sister charity, Producers Direct
A steady price means farmers can plan. Adapt. Thrive. A volatile market means they can’t. And let’s not forget – it’s climate change driving the spike. And global heating isn’t going anywhere. So, the coffee industry has a choice:
– Keep buying on the cheap and hope for the best
– Or pay fairly, plan ahead, and protect the future of coffee
Which coffee do you want to drink?