Google Ads: Responsive Search Ads and How to Use Them
With Google Ads 'Responsive Search Ads' (RSAs), Google uses machine learning and AI to optimize ads for you.
But what exactly are they, how do they work, and how do you create them?
Watch this video to find out — or see the full guide at https://www.everywheremarketer.com/bl...
Here's a quick summary...
RSAs are the ads shown on search, replacing Expanded Text Ads.
Instead of entering multiple ads for split testing, you enter multiple headlines and multiple descriptions which Google test for you.
Google rotates them around, finding the best performing combinations for where the ad is shown.
The ad shown might differ depending on:
• The search query
• Where the ad is shown
• Who the ad's shown to
You create RSAs via the Google Ads dashboard.
As you create one, Google will advise you how to improve it.
For more info including best practices, see the full post at https://www.everywheremarketer.com/bl...