Save Hours Every Week With These Content Curation Tools
Do you lack the time, staff, and budget to consistently publish original content? Matthew Royse explains how content curation can help digital marketers fill this gap. Learn how to work smarter with your digital content and improve your online marketing efforts through a solid content strategy.
Content curation is like a museum curator, curating the best art in an art museum, or a wedding DJ playing the best songs at a wedding. It is the physical act of a person (not a computer) finding and sharing the best of other people's content.
Content curation is the process by which individuals or teams consistently find, organize, annotate, and share high-quality digital content. This curated content covers specific topics that engage your target audience.
What is the sweet spot between content creation and content curation? Research exploring the sweet spot for how much brands should use content curation versus content creation found that the optimal balance for organizations is a 60/40 ratio.
In other words, 60% should be content curation, and 40% should be content creation. Research analyzing more than 150,000 social media posts identified this ideal mix.
Here's a list of the five best content curation tools to save you time.
Anders Pink: https://anderspink.com/
Buzzsumo: https://buzzsumo.com/
Feedly: https://feedly.com/
Pocket: https://getpocket.com/
Curata: https://www.curata.com/
📒 Show Notes and Resources 📒
TIMECODES ⏰
00:00 Introduction
00:25 5 of the Best Content Curation Tools to Save You Time
01:28 Key Benefits of Content Curation
02:05 Anders Pink
02:43 Buzzsumo
03:01 Feedly
03:31 Pocket
04:01 Curata
04:40 Bringing It All Together
QUESTION: Do you have a question about digital marketing or anything else? Post in the comments section of this video!
About: In this video, Matthew Royse from Knowledge Enthusiast shares his list of five content curation tools worth exploring. These tools will make you and your team much more productive and effective in content curation.
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