Go Inside the Great Reshuffle & DEI Movement In Advertising | Driving Change | w/ Julianna Akuamoah
Driving Change From the Inside: Presented by Actually Curious (https://www.curiositylab.io/drivingch...)
Candid conversations on the DEI movement happening in the US job market.
Madison Avenue has long been one of the most coveted industries to work for in America. Today advertising stands among the masses anxiously awaiting the end of the pandemic while striving to adapt its workplace culture to keep up with the “great reshuffle” happening in the U.S. job market.
Every major industry has been faced with a reckoning around equitable opportunity and a need to attract and retain diverse talent. For advertising, this has been keenly felt as it becomes increasingly evident that messaging that reflects the audiences it serves is best created by diverse talent.
I sat down with Julianna Akoumouh, Chief Culture Officer and Head of Diversity Equity and Inclusion at Havas North America to get a holistic view inside this agency group. Julianna’s job as the NA DE&I lead is to work closely with Havas’s global talent leader, as well as agency CEOs, to help them bring their DEI efforts to life and make them successful.
Key moments:
0:47 Skip intro
1:16 Julianna's role at Havas North America
1:51 Feeling safe to bring your full self to work
2:10 Her curiosity is piqued about joining the field of Advertising
2:58 A move from recruiting to in-house at an agency
3:45 Thinking outside the box with recruiting diverse talent
4:21 Commentary on progress with the HAVAS "commit to change pledge"
5:15 The changes Julianna expects to see in 6 to 12 months
5:55 The measures necessary for creating an inclusive organization
6:50 Great programming and proactive vulnerable communication
7:04 Havas's DEI progress and timeline
7:43 Mentor (ly) advice for someone starting out their career
8:22 Last question!
Driving Change is a multi-media series from Curiosity Lab (https://www.curiositylab.io) produced in partnership with Digital Content Next (https://digitalcontentnext.org/), featuring senior leaders from NASA, NPR, Robin Hood Foundation, and Havas Group.
Curiosity Lab created Driving Change to elevate the voices of the leaders fighting for underrepresented talent, and to give a window into what's possible for the diverse talent of our future.
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Driving Change From the Inside, developed and produced by Curiosity Lab in partnership with Digital Content Next. Our video content is directed and edited by A Million Other Things for Curiosity Lab.