Developing your Customers
Chapter 6: Developing your Customers lecture from the
Entrepreneurship: The Practice and Mindset Second Edition
by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray
This chapter focuses on Developing Your Customers
Learning Objectives
6.1 Define a customer and a market.
6.2 Describe the different types of customers entrepreneurs may encounter.
6.3 Identify your customers through segmentation.
6.4 Find your target customer.
6.5 Acquire a deeper understanding of your customer through personas.
6.6 Illustrate the customer journey mapping process.
6.7 Explain the importance of market sizing in growing your customer base.
Instructor: Jay Fulgencio, Ph.D.
www.jayfulgenciophd.com
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