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iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 of that year. It was succeeded by iOS 8 on September 17, 2014.[1]
iOS 7 introduced a completely redesigned user interface, a design credited to a team led by Apple's former senior vice president of design, Jony Ive. The new look, featuring flatter icons, a new slide-to-unlock function, and new animations, was described by Ive as "profound and enduring beauty in simplicity". The new design was implemented throughout the operating system, including the Notification Center, which was updated with three tabs offering different views of information; notifications visible on the lock screen; a redesigned Siri voice assistant offering visual indicators; and a Control Center offering easy access to the most commonly used features. iOS 7 also introduced AirDrop, a wireless sharing technology; CarPlay, phone and car integration; and automatic app updates in the App Store.
Reception of iOS 7 was mixed. The new design language was criticized, with critics noting the implementation of design changes rather than actual productivity improvements, and citing examples such as animations delaying access, lack of icon consistency, and buttons being hidden as negative aspects of the user experience. The addition of the Control Center was praised, as were updates to Siri and multitasking. Shortly after release, there were reports of the new design causing sickness, a trend explained as being caused by animations with similar effects as car sickness.
User adoption of iOS 7 was fast. Its iOS market share was reported to be as high as 35% after one day, and installed on 200 million devices within 5 days, which Apple stated was "the fastest software upgrade in history."
OS 7 introduced a complete visual overhaul of the user interface. With "sharper, flatter icons, slimmer fonts, a new slide-to-unlock function, and a new control panel that slides up from the bottom of the screen for frequently accessed settings", the operating system also significantly redesigned the standard pre-installed apps from Apple.[2] Jonathan Ive, Apple's head of design, commented that "There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation - it's about bringing order to complexity. ... iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system."[15] The background colour of the Boot screen matches the device's front bezel colour of white or black, with the oppositely coloured brand logo.[16]
AirDrop
iOS 7 introduced AirDrop, a wireless sharing technology accessible from the share icon, which lets users send files from their local device to other, nearby iOS devices.[17] It can be enabled in the Control Center, with options for controlling its discovery by other devices, including Off, Contacts Only, and Everyone.[18]
At launch, AirDrop was only available on the iPhone 5 and later, fourth-generation iPad and later, all iPad Minis, and the fifth-generation iPod Touch.[19]
Control Center
iOS 7 introduced the Control Center, a menu that users can access by swiping up from the bottom of the screen, providing access to frequently used settings such as Airplane Mode, Wi-Fi, Bluetooth, Do Not Disturb Mode, and Rotation Lock. There is a slider for adjusting screen brightness, controls for music playback, along with a volume slider. A Flashlight toggle is also available,[20] as is an icon for quickly accessing the camera.[21]
Notification Center
iOS 7 overhauled the Notification Center, with both visual and functional changes. It has three tabs; "Today" (information on what's coming during the day), "All", and "Missed". Notifications are now visible on the phone's lock screen, and notifications are synchronized across devices, so users don't need to dismiss the same notification multiple times on different devices.[22][23]
App switcher
iOS 7 expanded the screen for app switching. Users double-pressed the home button and were taken out of the current app for a view of full-screen thumbnails of recently accessed apps.[24][25]
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