How to track calls in Google Analytics 4 (GA4) | CallTrackingMetrics Integration
Live since early 2022, our Google Analytics 4 integration was one of the first to market and remains the most robust. Define the events you send, select your parameters, and see your call data with session details in GA4.
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.
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