Ketone-IQ CEO and I made a better smoothie than Hailey Bieber and crush an intense track run workout
I'm back in Los Angeles to hang out with @ketone-iq CEO Michael Brandt, who is an elite marathon runner with a 2:40 PR aka ~6 minute miles for an entire 26.2 miles.
We just launched a limited edition smoothie partnership with @sunlifeorganics2910, my favorite healthy smoothie & bowl shop. We make it by hand for the very first-time and do a field test of Sunlife Organics x Ketone-IQ Energy Elixir vs Hailey Bieber's Erewhon smoothie. After getting fueled up with ketones, we hit a challenging track run workout and drop a ton of knowledge on running & productivity & brand building & startup business building lessons.
0:00 - Intro
0:58 - Making the Sunlife Organic x Ketone-IQ Energy Elixir
2:07 - Does working retail make you a better founder?
4:15 - What investors want to hear
4:42 - Elite kids are getting soft
5:26 - Sample / Taste Test
6:03 - Ketone-IQ changed my life
8:45 - Hailey Bieber's smoothie vs our Energy Elixir
11:46 - Track Workout
15:37 - People Let Themselves Go
16:55 - Giveaway
17:40 - 1 mile PR attempt
19:36 - Sprint Workouts
21:57 - Digging Deep