How to convert memes into money: a conversation with MyTechCEO (Jason Yeager)
You've probably seen some of Jason Yeager's content on social media. He's behind / mytechceo and also / theeuropeankid and has quickly built a viral following.
I've learned a thing or two about content creation and how it translates into venture capital and startups, so we discuss strategy and execution. A lot of alpha for any young entrepreneur or techie who wants to accelerate their career.
My full NYC vlog: • Billion dollar moves in NYC with $7.65B Ra...
0:00 - Intro
0:33 - Content Creation Workflow
1:30 - Power of Attention
2:30 - Jason’s Background
4:35 - The Style of Filming
5:45 - Creating Mainstream Media Attention
6:40 - Why Are Accounts Successful Today?
9:45 - Leveraging Content
10:43 - Getting AWS Sponsorship
11:45 - Competing With Legacy VC’s
13:54 - Use Content To Sell VC Dollars Not Ads
17:30 - Attention is More Scarce Than Capital18:50 - My First Angel Investment
19:27 - Speaking The Language of Wall Street
21:33 - Advice For Jason
24:00 - Market Value of Social Presence
25:45 - Small Checks + Value Add are Better Than Big Checks
27:43 - B2B Influencers are the Most Lucrative Influencers
30:00 - Jason’s Dinner Series
31:45 - Importance of In Person Events