# 122 | We All Love A Full Service (Agency) | Digital Marketing Chat With Alex & Dave
If you're looking for a B2B digital marketing agency to help you generating leads for your business, you may feel lost as to where to start and what to expect. Or worse, you may have had negative experiences collaborating with digital marketers in the past and this may well have skewed your vision of B2B marketing effectiveness.
If either of the above is you, you will want to give a go at this episode of Digital Marketing From The Coalface 👇
💎 01:00 Full service versus "some service" digital marketing agencies.
"Ultimately, you're looking to create an online presence that builds leads, that's your focus. And if you go to an agency who do that because they have all of those skills in house, you don't have to go and find somebody to design it, find somebody to write content, etc."
🏃♀️ 13:15 Lead gen is a long run endeavour.
"Expecting things to be quick and happen fast is just a fool's errand. You have to sort of be willing to go into this and learn with us, digital marketers."
🧪 18:50 Experimenting with pay-per-click.
"As a strategy, what I would say to anybody listening to this: if you've got a weak online presence, don't necessarily jump straight into new website, tons of content, SEO, etc. Sometimes, experimenting with PPC can bring in some good business and give you some really good market insights, too."
💰 22:16 Fixed price versus variable pricing for gigs.
"It's a trust exercise. People want to know what they're getting into. We usually say: this is likely the budget, but we'll do this pro bono work to figure out exactly what you need, will then be able to give you fixed costs for everything for each step of the price."
🙅♂️ 27:25 Shoehorning B2C crap into B2B niches.
"People are talking about the rise of influencers in B2B marketing, for example, and how you should start spending your budget on micro-influencers, a very popular B2C tactic."
💥 32:38 Agencies' existing clients versus prospective clients: what about conflicts of interest?
"It is an ethics question. I know for a fact that there are agencies, agencies that I've worked with, who have on their client books several competing companies who do not know."
Dave and Alex (self-appointed unwilling co-host of this podcast) are back after a week of hiatus to talk about even more topics from the coalface of digital marketing.
Listen to the episode on your usual streaming platform:
🎧 https://podcasts.google.com/search/fr...
🎧 https://open.spotify.com/show/55zxvRI...
🎧 https://podcasts.apple.com/us/podcast...
https://www.redevolution.com/podcast