Does A Bulletproof B2B SEO Strategy Exist? Get The Facts Right | Extract from Episode # 134
The Digital Marketing world can be full of misguided advice, and it is often difficult for someone wanting to rank their website online to figure out right from wrong when it is time to create a solid SEO strategy.
On October 21st, 2024, Search Engine Journal released an article listing "12 Essential Steps In Building A Winning SEO Strategy." In this video, Alex and Dave, both seasoned digital marketing and SEO experts, comment on each of these steps and give you free critical advice about what to keep in mind when ranking your business on Google.
00:45 ALIGN SEO WITH BUSINESS GOALS AND DEFINE KPIS
03:37 SET REALISTIC EXPECTATIONS
08:17 CONDUCT SEO AUDIT
09:39 PERFORM KEYWORD RESEARCH (link to "PPC basics..." video)
09:46 DEFINE YOUR MOST VALUABLE PAGES
10:30 KEEP CONTENT UP TO DATE
12:32 OPTIMISE FOR USER EXPERIENCE
15:20 CONDUCT A COMPETITIVE ANALYSIS
17:59 ESTABLISH BRAND AUTHORITY AND LINK BUILDING and INTEGRATE SEO INTO YOUR WORKFLOWS
19:54 ALIGN YOUR SEO STRATEGY WITH YOUR CUSTOMER FUNNEL and REPORT AND MEASURE
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