The wide variety of interaction methods now available to customers means that UX must be coordinated across many different channels. Learn more in our Omnichannel training course: https://www.nngroup.com/courses/cross...
Kim Salazar, Senior User Experience Specialist with Nielsen Norman Group, describes the macro level of user experience called the omnichannel user experience.
Read more about Omnichannel UX: https://www.nngroup.com/articles/cust...