Pop Tarts - Jonathan Van Ness Super Bowl Teaser (2020)

Опубликовано: 19 Май 2026
на канале: Marketing The Rainbow
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Kellanova's (formerly known as the Kellogg Company) Pop-Tarts made a teaser for a commercial that was aired during the Super Bowl 2020. It is not just gay, it is uber-gay, featuring Queer Eye's Jonathan van Ness as his campy self.

Van Ness declares it’s “time for this snack to get a snack,” before freaking out over the “so dull, so dry, so crusty” pretzels on display.

The full commercial can be seen here:    • Pop-Tarts - Fixed the Pretzel (2020)  Supe...  

Just six years after the first LGBT representation in the biggest advertising event of the year, this is one of 9 commercials featuring LGBT characters. We have come a long way, helped no doubt by the SCOTUS decision to allow same-sex marriage in 2015.

Jonathan also starred in commercials for Starbucks:    • Starbucks & UsWeekly - Starbucks Rewards, ...  
and Uber Eats:
1.    • Uber Eats -  Tonight I’ll Be Eating 1 (Sim...  
2.    • Uber Eats - Tonight I'll Be Eating 2 (Simo...  
3.    • Uber Eats - Tonight I'll Be Eating 3 (Simo...