Implement an Ambitious Innovation Program: Risk Management (Part 1 – Identify & Prioritize Risk)
How do you manage risk in innovation—without stopping the program altogether?
In this video, Dave Caissy, Founder of the Innovation Leaders Club, explains how to identify and prioritize risk in innovation programs, where uncertainty is inherent and must be handled proactively.
Why innovation always involves uncertainty—and why avoiding risk is not an option
The 3 key elements of risk: probability, cause, and potential loss:
How to identify meaningful risks (and avoid wasting time on non-actionable ones)
Practical brainstorming approaches using categories like market, technical, and operational risk
Two prioritization methods: intuitive ranking and analytical (probability × impact)
This episode focuses on the first two steps of risk management. Part 2 will cover action planning and follow-up.
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