Content That Converts: Strategies For Each Stage Of The Buyer's Journey
Sharing The Right Content At The Right Time
I've collaborated with numerous brands that only reach out for sales promotions or webinar invites. They're missing countless opportunities to engage meaningfully. It's time to rethink your content & communication strategy and connect on a deeper level!
Creating The Right Content For Each Stage
Unless you're selling a low-ticket item that doesn't need a little bit of persuasion for them to purchase, the fact is, you need to be educating your potential buyers and sharing why your solution is the answer to their problems.
And, according to 6Sense, B2B buyers follow a consistent pattern when making purchase decisions. They spend 70% of their buying journey doing their own research before talking to vendors.
So that means 70%, when thinking about the buying stages
Lead, MQL, SQL, Opportunity, and Customer,
Lead to SQL should be education,
And best yet, you can automate all this.
In This Webinar You'll
During this webinar, I'll be sharing the exact framework I use when working with SaaS brands that include creating content to:
Capture the interest of your potential buyers (Lead)
Understand if your potential buyer is problem aware (Lead)
Determine which problem they are focused on solving now (Lead)
Highlight and deep dive into the solutions to the problem (MQL)
Showcase why your solution as the best choice (SQL)
Provide social proof and validation of results (SQL)
Chapters
Introductions: 0:00
Today's Agenda: 1:32
Common Mistakes: 3:07
Buyer's Journey: 12:08
Buyer Personas: 16:47
Awareness Content: 22:03
Interest Content: 32:34
Consideration Content: 37:48
Evaluation Content: 44:14
Purchase Content: 49:06
Support Content: 53:29
Advocacy Content: 59:11
Scaling & Automations: 1:01:41
Recap 1:03:29
Concluding Thoughts: 1:04:09