Do You Deserve to Win?

Опубликовано: 23 Август 2026
на канале: Heads Up Adviser
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Thank you to our sponsor: Virtue Health.

In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack challenge the concept of winning in both business and life.

This episode is packed with insights that will make you reflect and redefine your success.

Here’s a sneak peek:

-How time changes your definition of winning
-Why people get wired to believe their past is their future
-How brokers can package themselves and win the market
-The reason simplicity sells: it avoids overwhelming clients
-Why, if you want to win, you need to do what losers won't do
Don't miss this discussion that questions whether you really want to win or need to win.

CHAPTER MARKERS:
[00:52] Winning Redefined
[02:09] Believing You Deserve to Win
[05:01] Defining Success Beyond Revenue
[11:50] Learning from Mistakes
[14:40] Building a Strong Brand
[15:07] Preparation and Winning
[23:19] Effort vs. Success

POWERFUL QUOTES FROM CRAIG LACK:
“Once you believe you deserve to win, you basically have to do things that losers won't do.”

“People get wired and they believe their past is their future, and none of that stuff's true.”

“In a perfect world, all of these things would lead to lower health care costs. But in reality, you're asking human beings to change their behavior, and almost nobody wants to do that.”

POWERFUL QUOTES FROM JOHN W. SBROCCO:
“There’s so much money out there, it’s crazy. All you have to do is go take it.”

“It's like professional poker players at the high stakes table. All the money is lost through steaming and mistakes. When they lose a hand, they steam, they go on to and they make mistakes. And so even the pros continuously make them. It's just evolving, getting better over and over again”.

“I nosedived in sales. And then I took a step back and go, what is my strategy? What is my strength? marketing? What can I do that other brokers are doing that I'm competing against? I can be consistent, I can follow up, I can dress well, I could show up early.”

Show Sponsor Virtue Health: www.virtuealliance.com

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Follow Craig Lack:
LinkedIn →   / craiglack  
Website → https://catilizehealth.com/

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Themes: Defining Winning and Success, Overcoming Psychological Barriers, Strategies for Differentiation in Business, Marketing and Personal Branding, Work-Life Balance and Personal Goals, Mentorship and Continuous Learning.