Volkswagen - No Going Back | Hand-picked by Good Ads Matter
𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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We all know the struggle of finding that one perfectly comfortable chair. #GoodAdsMatter
Volkswagen, like it always does, sets the ultimate benchmark for comfort and accessibility with this ad, cleverly titled “No Going Back”– suggesting that nothing feels like the ease of sitting in a VW once you get a taste of it.
The ad takes us through a series of relatable everyday instances– from a fine dine to a therapy session– as the protagonist struggles to make herself comfortable in seats that are, obviously, not Volkswagen.
Unfolding to an original score composed by Found Objects, the narrative is supported by chords that give the emotions more depth– of yearning and frustration, of luxury and comfort.
Known for not only the quality that is offered, VW has, over the course of time, proven to be a brand that truly understands the very pulse of its customers. By always prioritising the smallest of consumer preferences and addressing them in the most creative way possible, the brand has mastered effective communication!
Country: USA
Year: 2023
Brand: Volkswagen (@volkswagen)
Agency: Johannes Leonardo (@johannesleonardo)
Executive Producer: Adam Perloff (@adloff)
Executive Creative Director: Jonathan Santana (@santana___j)
Associate Creative Director: Julian Cohen (@noidontlikeu) & Idriss Dabre (@idrissdabre)
Production: SMUGGLER (@smugglersite)
Managing Director: Sue Yeon Ahn (@ahn_off)
Executive Producers: Patrick Milling-Smith (@patrickmillingsmith), Brian Carmody (@bcarmo) & Allison Kunzman (@kunzmana)
Producer: Alexandra Lisée (@etalisee)
Director: Björn Rühmann (@bjorn_ruhmann)
Director of Photography: Mike Gioulakis (@mikegioulakis)
Production Designer: Jade Healy (@jadeheals)
1st AD: George Nessis (@georgenessis)
Costume Designer: April Napier (@aprilroko)
Casting Director: Maya Adrabi (@mayashoots) at Aly Horn Casting (@ahccasting)
Head of Production: Alex Hughes
Production Supervisor: Josh Lieberman
Commercial Coordinator: Nate Gibson
Edit Company: Final Cut (@finalcutedit)
Managing Director: Justin Brukman (@jbruk)
Executive Producer: Sarah Roebuck (@sarahkroebuck)
Producer: Michael Dart Wadsworth (@wadsworthmd)
Editor: Jeff Buchanan
Assistant Editor: Hugo Faraco (@hugofaraco)
Head of Production: Penny Ensley (@professionalbreather)
Finish/ VFX: Blacksmith (@blacksmithvfx)
Executive Producer/Head of Production: Perry Tate (@@perrytate)
Producer: Kevin Liu
Colourist: Mikey Pehanich (@mikeypackage)
Colour Producer: Adam Vevang (@v_v_c_b)
2D Lead: Lee Towndrow (@lee_towndrow) & Robert Bruce
Shoot Supervisor: Ben Kwok
Production Coordinator: Joey Witten
Audio: Wave Studios NY (@wavestudiosny)
Executive Producer: Vicky Ferraro (@vickles11)
Producer: Eleni Giannopoulos
Sound Designer/Mixer: Chris Afzal (@chrisafzal)
Original Music: Found Objects
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/
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