Sponsor Session: Real-Time Marketing Segmentation and Product Journey Computation at Business Scale
Sponsor Session: Real-Time Marketing Segmentation and Product Journey Computation at “Business Scale”
From IBM, a Platinum Sponsor of Flink Forward Seattle 2023, Hunter Medney, Customer Data Platform Architect from The Digital Growth team, turned to an in-house solution using Apache Flink® to consume the usage event firehose and generate real-time insights, customer segments, profiles, journeys, standard metrics and other computations for each product to power a wide range of use cases. Watch how the team built an innovative Flink-based “engine” to make onboarding multiple SaaS products seamless.
Full session here: https://bit.ly/3OAfYjs
Ready to see more? Watch the full recording and get every video from Flink Forward Seattle 2023 free on-demand at Ververica Academy. https://www.ververica.academy/app/videos
Ververica is proud to host Flink Forward! Curious about Sponsoring future Flink Forward events? Subscribe for updates. https://www.flink-forward.org/contact
About Ververica
Proud hosts of Flink Forward events, Ververica is the company founded by the original creators of the open source stream processing framework Apache Flink®. Ververica's mission is to power the core business of every company with cutting-edge real-time stream processing technology. In order to do that, the team at Ververica focuses on building the best technology available for stream processing, while at the same time creating a global and open community
around this technology.
We build and develop Ververica Platform, a stream processing platform that enables every enterprise to power their real-time business and use a production-grade streaming infrastructure while at the same time we actively contribute and participate in the open source Apache Flink community, the underlying technology framework of Ververica Platform itself.
https://www.ververica.com/
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Learn more about Flink Forward: https://www.flink-forward.org/