KISS Messaging
"Constantly talking isn't necessarily communicating"
Charlie Kaufman
One of the best pieces of advice I was given 25+ years ago,
when I started my career as a strategist in big advertising is this:
"Keep it simple and straightforward"
Basically I was told that if you can't write a 1-page Creative Brief,
we can't communicate it in a 15 or 30sec ad in a clear and compelling way.
If you want to find out how you can write your own creative brief in your business
to ensure your messaging is on strategy and easy to execute
come along to my free interactive strategy session this Friday at 10am Sydney time (Thursday at 8pm New York). Replay available.
REGISTER HERE: https://us02web.zoom.us/meeting/regis...
Wishing you a wonderful Wednesday!