Inside Hippo's SEO: What's working, and what to do next
Insurance technology is experiencing a bit of a boom. You may have already heard about Lemonade’s big glow-up IPO, and Hippo just joined the unicorn club with a valuation of $1.5 billion.
Hippo’s marketing team is in an interesting situation. They’ve done a lot of growth through content marketing—and now they need to do even MORE.
This got me thinking:
What can a smart content strategist learn from Hippo’s content strategy thus far?
What should you do if you ever find yourself in a position like Hippo’s today?
Content at scale is a hard thing to balance. If you’re used to thinking of content as a scrappy practice—only grabbing low-hanging fruit—then spending a million dollars on content marketing might sound very intimidating.
That’s why I put together today’s teardown video. It looks at a few things that Hippo has done right on the content front thus far. But I also dig into three key strategic movements that you should keep in mind if you suddenly have to scale big time.