Why Buying Chat Helped Hopin Scale with Confidence
As one of the world’s fastest-growing startups, the virtual event platform Hopin didn’t have time to build a complex chat functionality that could reliably scale. Here, Hopin’s Senior Product Manager Mel Mete explains why their in-house chat solution wasn’t cutting it, and how the Stream Chat API allowed her team to concentrate on building new virtual event features, improving the product, and elevating the attendee experience.
TRANSCRIPT
“As the world’s fastest-growing startup, there’s so much demand and so much opportunity in the events space for Hopin. We really needed a lot of speed and the ability to get to market soon. For us, it was really important for us to focus on features and not have to worry about the heavy lifting that is associated with building chat from scratch.
The main focus for us was we wanted to concentrate on features and improving the product as fast as possible while we could rely on a third party that could get us there fast, help us scale, and take care of all of the stuff on the side.” – Mel Mete, Senior Product Manager, Hopin