This interactive wine consultant (works with any other product, too) allows the consumer to choose between a digital and a haptical journey, or to combine both. When lifting up the bottles, the respective product information appears on the screen. Various sensors are feasible : gyro, RFID, NFC, micro switch, magnetic, load cell, time-of-flight, etc. The tablet guide provides a variety of guiding points such as a wine selection by country, region, colour, price category, chosen dish, and more. Each choice makes the respective wine being illuminated by an LED for easier selection.