6 tips to optimize facebook campaigns
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Tip #2. Drive more data
Poor return on ad spend is often a result of over-segmentation, and because Facebook relies on data to make bidding decisions, it gets harder for you to optimize your campaigns when data is limited. Removing segmentation around devices and platforms can improve campaign performance.
Tip #3. Look for the outliers
Inspect your Facebook campaigns and see if you need to make changes. Look at age ranges and placements to see which ones perform well, and trim down the bad ones.
Tip #4. Test Different Objectives
You can improve your return on ad spend by testing different objectives for your campaigns. Some of my clients have had a lot of success using dynamic remarketing instead of static remarketing.
Tip #5. Test Different bidding strategies
Testing different bid strategies can give your campaigns a boost, and even reduce the cost of acquisition (CAC). I recommend being cautious when using bid caps because it can restrict the results volume. From my experience, Lowest cost bid strategies get more volume and lower Cost Per Click than bid caps.
Tip #6. Test new creatives
Your Facebook campaigns might be fine! But do your ad creatives resonate with the audience? That's really important to find out. And there is only one way to find out... You guessed it, TESTING.
I hope that you liked this audiobook and learned something that you can use. If you want to learn more about online business and marketing you should check out https://101flamingo.com for some awesome free content.