Motion Branding Diary 02 - "Did You Get My Emails?"
Motion Array (for all your creative assets): https://bit.ly/3Vsv4LV
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This is the second in a series of videos documenting a live, paid, client motion design project.
► View Episode 1: • Motion Branding Diary 01 - "This Is P...
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In this episode I talk about:
► Personality in animation
► Tricky expressions
► Finding inspiration in nature
► What to do when clients ghost you
I’ll show work in progress animations for the first phase of work the client outlined. Specific behaviours the device they provided needs to exhibit.
Most of the work is still being done in After Effects, but I also talk about working in Cavalry.
If you have any questions about this episode or the project generally please ask in the comments below.
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DISCLAIMER
This video series documents a motion design project from start to finish.
To ensure a smooth creative process and respect client confidentiality, I’m not accepting unsolicited creative ideas or pitches at this time. The final creative direction has already been established with the client.
We have a well-defined creative workflow for this project, but we appreciate your interest!
Feel free to leave any comments or questions.
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Revised “Spring” expression that Dan Ebberts helped me with:
Add this expression to the position of any layer which is parented to another layer to add lag and bounce, as if the layer is being pulled by the parent layer.
Please note that unfortunately youtube doesn't allow angled brackets in their titles or descriptions, so you need to manually adjust the below expression. It won’t work if you just copy and paste it.
I've replaced any instances of an angled bracket with “*greater than*” but let me know in the comments if you still have issues.
f = 3;
d = 4;
att = 1.0;
nst = 38;
acc = [0,0];
st = thisComp.frameDuration;
t = time;
w = f*Math.PI*2;
p1 = toComp(anchorPoint,t+st/2);
for (i = nst; i greater than 0; i--){
p0 = toComp(anchorPoint,t);
v2 = (p1-p0);
pm1 = toComp(anchorPoint,t-st/2);
v1 = (p0-pm1);
a = -(v2 - v1);
del = time - t;
if (length(a) greater than .01){
acc += a*Math.sin(del*w)/Math.exp(del*d);
}
t -= st;
p1 = pm1;
}
acc /= att;
value + fromCompVec(acc);
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► Dan Ebberts’ Motion Script website:
https://www.motionscript.com/
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►Harry J. Frank expressions:
https://www.graymachine.com/top-5-eff...
► Workbench youtube channel:
/ @workbenchtv
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► R/AfterEffects Discord Server:
/ discord
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► Download free project files from my gumroad: https://gumroad.com/thevideoshop
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The Video Shop Long Play: / @thevideoshoplongplay
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Chapters:
00:00:00 - Motion Branding Project
00:00:29 - Disclaimer
00:00:49 - Second work in progress
00:01:29 - Improving animation
00:02:09 - Personality in animation
00:02:34 - Observing nature for research
00:03:07 - Flocking expression
00:04:09 - Using AI to help with expressions
00:04:40 - Dan Ebberts and Motion Script
00:05:17 - Revising spring expression
00:05:58 - Cavalry
00:06:18 - Parallax solutions
00:07:40 - What to do when the client ghosts you
00:08:13 - Diary 2 project summary
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► Subscribe for more tutorials like this: / @thevideoshoplondon
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► If you have any questions just let me know in the comments.
► Find me: https://linktr.ee/TheVideoShop
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#learnmotiondesign
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