Top 5 Podcasting 2.0 Features You Should Try
Listen to the full episode here:Podcasting 2.0 is revolutionizing podcasting for podcasters, audiences, and developers. Here are what I think are the best features you should try now, if you can.
For extra context, listen to my previous episode about Podcasting 2.0 and why it matters .
Some of these features are still in development. Visit our new Podcasting2.org website to see the apps and publishing/hosting tools that support these features . (In the near future, CanIPodcast.com will let you see the complete overview of what features are supported where.)
1. Cross-app comments
When I recently attended Podfest Multimedia Expo, I was talking with a woman interested to know more about Podcasting 2.0. She lit up with excitement over two things: cross-app comments and live streaming.
The vision of cross-app comments is simple. Imagine being able to comment on an episode you're listening without leaving your podcast app!Even better, others can reply to you from their differentpodcast apps!
This is what cross-app comments will allow: audience comments from multiple podcast apps but all going into the same stream of activity so you and others can engage from preferred apps.
While I think this is the most exciting feature for everyone, it's also proving to be the most complicated to implement. Developers have to think about performance, data portability, authentication, and giving you moderation control. But when these features are all solved, this will be a dynamite feature!
And the best part is that this engagement can occur completely without leaving the podcast app! (But there willbe other systems to let you monitor and engage with your audience. For example, I'll be building this into Podgagement whenever the development issues are resolved.)
2. Live streaming
When I spoke with that woman at Podfest, the other thing she was most excited about was the ability to live-stream with live engagement directly into her audience's podcast apps.
That's what the “live item tag” (or sometimes called “LIT”) is designed to do!
Live-streaming isn't a good fit for all podcasts or podcasters. It presents a whole new layer of complexity and multiple distractions. But when you can manage it well, live-streaming is a fantastic way to engage your most loyal audience in real-time.
Podcasting 2.0's live feature will let you live-stream directly into the modern podcast apps. You start by scheduling your upcoming event, and your audience will see that in their apps. When you go live, you audience can receive push notifications and then jump to listening or watching live. There's even the potential to have your chat room there, too!
Best of all, this is all right inside your audience's podcast app!They won't have to leave to listen or watch on a separate page, they can engage without leaving their preferred podcast app!
Apps can even do smart things like automatically marking the later downloaded episode as played if the audience already played it live.
Learn more about the Podcasting 2.0 live streaming feature from Dave Jackson and me in The Future of Podcasting!
3. Micropayments
Don't let the “micro” part of “micropayments” make you think they're small and worthless!
Podcasting 2.0 enables you to receive financial support in anyamount from your audience by leveraging the power of Bitcoin, specifically through the faster and cheaper Lightning Network. This is most commonly measured in Satoshis (abbreviated “sats” or “§”), which are 100 millionth of a Bitcoin. Here's the quick hack (at least for US Dollars) to understand the value. Every 1,000§ is worth the current value of Bitcoin in cents. So if Bitcoin is $45,000, then 1,000§ is worth 45¢.
This allows your audience to give as little as a few pennies to as much as they value your podcast—thus why this feature is called “Value for Value” and uses the podcast:valueRSS tag.
But it doesn't stop there! Your audience can set their podcast app to streamthe payments to you for every minute they listen to your podcast! So even something that seems as small as 100§ per minute would be 3,000§ for a 30-minute podcast. If Bitcoin is worth $45,000, that streaming payment would convert to $1.35—and that's 54 times as much as that one listener would be worth to an advertiser paying the common $25 CPM!
These kinds of “micropayments” would be nearly worthless or even impossible with common payment methods like PayPal or credit cards, who usually take a flat fee around 50¢ plus around 3% of the transaction!
Listen to my past episode, “Are Podcasting 2.0 Micropayments Worth It? ” and read about “Value 4 Value” to learn more!
4. Super chapters
Shoutout to Dovydas from RSSBlue.com for coining the term “super chapters,” and I love it!
We've had chapters in podcasting since 2005, but they've always been very limited. They could only contain a title, a optional link, and an optional image. They were also embedded in the media fil