KFC - Rice Bowl | Hand-picked by Good Ads Matter
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Come on, men, it’s common sense that you decide what your girlfriend wants to eat when she is hangry. #GoodAdsMatter
KFC Thailand, in an attempt to make KFC a home staple, reimagines Colonel Sanders as the adorable uncle next door in this five-minute long ad. A man’s search for a meal to satiate his girlfriend’s hunger, transports him into a fever dream inside her stomach, where all choices are rejected—except one.
The spot incorporates Thai essentials, rice and humour, to appeal to locals—a large section of whom view fried chicken as a luxurious treat. That is until, a food-deity dressed in white, promises a budget-friendly comfort meal: Uncle KFC’s Rice Bowl.
According to Wolf BKK, the use of the word ‘loong’ (Thai for Uncle) is an ode to local food spots run by friendly neighbourhood uncles and aunties to evoke a sense of warmth and familiarity.
PSA for all chicken lovers: choosing where to eat is not worth risking a relationship! Head to KFC.
𝗣𝘀𝘀𝘁... 𝗽𝘀𝘀𝘁... 𝗚𝗼 𝘄𝗮𝘁𝗰𝗵 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀’ 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲—𝗹𝗶𝗻𝗸 𝗶𝗻 𝗼𝘂𝗿 𝗯𝗶𝗼!
Country: Thailand
Year: 2024
Brand: KFC Thailand (@kfc)
Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar (@tuey_wolf)
Chief Marketing Officer: Suhayl Limbada
Agency Producer: Chanoknan Wongwises
Deputy Executive Creative Director: Pathida Akkarajindanon
Senior Copywriter: Pandarie Somjit
Senior Art Director: Panupong Putong
Head of Brand: Patra Patrasuwan
Senior Marketing Manager: Chayapa Jamnarnwej
Senior Brand Manager: Morakot Nirannoot
General Manager: Natdhee Sopondhitipun
Communications Director: Sirapa Kanchanasuppawong
Communications Manager: Sawarin Juntaratip
Production Company: Suneta House
Director: Teerapol Suneta (@suneta)
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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