Pepsi's Soviet Armada

Опубликовано: 01 Май 2026
на канале: WorkerBoi
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DID Pepsi have the 6th largest navy in the WORLD???

Well, no. That's a myth. But, there is some truth to it... It almost sorta really happened. We've just added some balls.

Here's how it went down: The Kitchen Debate was a series of impromptu exchanges between U.S. Vice President Richard Nixon, and Chairman of the Council of Ministers Nikita Khrushchev at the opening of the American National Exhibition in Moscow on 1959. During this Exhibition Nixon shared a Pepsi with Krushchev.

After that, Pepsi decided it wanted to be the only cola in the Soviet Union! So they made a deal. Initially, in the 1970s, the deal was simply Pepsi's Cola Concentrate in exchange for Stolichnaya Vodka. But after a little while, that just wasn't cutting it...

So in the late '80s, Pepsi and Russia had to renegotiate the deal. During the negotiations somebody floated the idea of trading end of life battleships and submarines (which Pepsi could sell for scrap) in exchange for Pepsi, but this was rejected as totally crazy. The deal they ended up agreeing on was frigates and oil tankers (and more vodka!) for Pepsi. Pepsi would sell the boats through an intermediary country in order to reap the profits...

But we all know how things went for the USSR... Shortly after the deal was finalized, the USSR collapsed, and Pepsi and Russia had to negotiate a (brown?) New Deal...


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