Panel discussion on Balancing Acts: AI and Human Touch in Consumer Journey Mapping
Martech Excellence Awards 2024
Mastering Martech: Navigating Trends, Powering Growth, and Amplifying with AI
In this thought-provoking session, industry experts and the decision makers came together to explore the integration of AI, machine learning, and automation transforming marketing strategies and what notable impacts or innovations are emerging within the Martech landscape. Our esteemed panelists shared their expertise, strategies and best practices on optimising operational efficiency in Martech by effectively leveraging AI to streamline processes and workflows through automation.
Our Expert Moderator for the panel: Subhasri Prasad : Vice President- Marketing, Sony Pictures Network India
Our Eminent Panelists for the panel are :
Vikram Jeet Bhayana : Head of Marketing, Bajaj Allianz General Insurance
Vaibhav Rathi : Head Of Marketing- Foods, Marico Ltd
Rajiv Banerjee : Deputy Vice President,Department of Data Science & Analytics, ICICI Securities
Harita Desai Jani : Chief Marketing Officer, Mswipe Technologies Pvt. Ltd.
Anindita Chatterjee: Vice President Marketing, SMFG India Credit
Abhishek Agarwal : Head of Marketing & MarTech, Mahindra First Choice Wheels Ltd
Amit Sawant : VP Marketing, Corporate Communications and Fintech Strategy, Future Lifestyle Fashions Limited
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