How to use intent data for hyper-targeted marketing and sales campaigns
While the intent data market is conquered by enterprise vendors that cost 5-6 figures per year and aren't affordable for SMB, there are actually several sources you can use to source sales teams with intent data:
LinkedIn (press releases, updates, Interviews/talks of the buying committee members from target accounts)
Website visitors (tracked by ip-identification software)
Open hirings
Public roadmaps and press releases, etc.
But here is the honest truth.
MOST B2B companies have no idea how to capture, filter, store, and transfer the intent data to marketing and sales.
I've partnered with 2 intent data vendors: Happierleads and Rocks & Gold to share with you:
How to capture, filter, store and transfer the intent data to marketing and sales (Fullfunnel.io case study)
How to use the website visits data in the sales campaign (HappierLeads case studies)
- How to use the intent data from the job boards and tech stack to connect & qualify target accounts (Rocks & Gold case study)
You'll learn the practical ways of leveraging intent data to execute hyper-targeted marketing campaigns to warm up and do a timely outreach to target accounts.
SOFTWARE
Happierleads (https://www.happierleads.com/)
Rocks & Gold (https://www.rocks.gold/)
RECOMMENDED COURSES
THE HOUR-A-DAY LINKEDIN ALLBOUND SALES MACHINE (https://fullfunnel.io/linkedin-allbou...)
6-Week ABM: An actionable account-based marketing playbook and training to consistently land sales opportunities with your dream clients in 6 weeks or faster (https://fullfunnel.io/account-based-m...)
WORK WITH FULLFUNNEL.IO (https://fullfunnel.io/consulting/)
We help B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.
Here is how.
1. Marketing and sales audit & marketing plan development.
We run the audit to identify the bottlenecks and leaks in the funnel that should be fixed before launching marketing campaigns to prevent wasting time and budget.
2. Growth sprints and pilot campaign execution.
During the growth sprints we become your team extension and work closely with your marketing and sales teams.
Growth sprints include a strategy workshop, set up & onboarding and a small-scoped (4-6 weeks) pilot sprint to train your team, get market feedback fast and develop in-house processes.
3. Refining & scaling processes.
After a pilot project we help to refine and scale the campaign to other markets and provide ongoing training and support to your marketing and sales team to accelerate revenue and continue full-funnel implementation.
Growth sprints to accelerate your revenue:
Account-Based Marketing
LinkedIn demand generation and social selling
GTM strategy
Sales enablement
Demand generation and accounts warm-up
Marketing and sales audit
ABOUT FULLFUNNEL.IO
Fullfunnel.io is a B2B marketing consulting company founded by Andrei Zinkevich and Vladimir Blagojevic in 2017
We both live and breathe B2B marketing since 2006.
Andrei spent 8 years in the enterprise segment working for Kimberly Clark and Biosphere Corporations, and launched his consulting company Getleado in 2013.
Vlad worked at Sony, EMC, and Sirris, building, marketing and selling complex B2B products and services until launching his consulting company Scale XL in 2011.
After working on multiple consulting projects together, we decided to combine our experience and set up Fullfunnel.io in 2017.
LET'S CONNECT
LinkedIn: / azinkevich
Twitter: / azinkevich