Full funnel GTM Strategy for 2024
In this webinar we cover our 10-step framework for developing a modern full-funnel GTM strategy.
We cover:
1. How to combine brand awareness, demand generation, demand capturing, and ABM activation in marketing planning
2. How to align marketing strategy with revenue goals and create a unified revenue report with a clear marketing contribution
3. The key pillars of B2B marketing strategy and the 10-step GTM strategy framework
4. How to capture a modern buying journey and build your marketing & sales processes around it
RESOURCES
GTM STRATEGY LIVE BOOTCAMP: https://fullfunnel.io/b2b-marketing-s...
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c...
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl...
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog