LinkedIn Video Ads 2025: B2B Lead Gen Playbook (Proven ROI)
Learn how to run LinkedIn Video Ads for B2B lead generation in 2025—from ICP targeting and Predictive Audiences to Lead Gen Forms vs. Website Conversions, creative that converts, and full-funnel Revenue Attribution with the LinkedIn Conversions API (CAPI). This is a measurement-first, ROI-driven playbook you can ship this week.
What you’ll learn
• Measurement stack: Insight Tag, Website Actions, CAPI, Revenue Attribution
• Audience strategy: Warm (video viewers, website actions), ICP/ABM lists, Predictive Audiences
• Creative system: 3-part video formula (Hook → Value → Offer) + specs that matter
• Offers that fill calendars: LGFs, calculators, case-study videos, demo flows
• Bidding & budgeting: Maximum Delivery → Cost Cap, simple structures that scale
• Reporting: pipeline visibility, influenced revenue, creative notes that win budget