Business Unusual ft. Simone Worsdale: Getting the most from your content
In this live interview, Jessa Lux (Community Manager, Clique Studios) talks with Simone Worsdale (Director of Digital Strategy, Harvard Kennedy School) about the often underutilized, but incredibly worthwhile steps to take to ensure your content has the greatest impact possible.
When asked about a recent success she and her team has had, Simone describes a single project that (1) achieved front-page results alongside the likes of TIME.com and HistoryChannel.com (2) included a YouTube video that has been watched 57,000+ times, and (3) accounted for their top-performing social media posts for several weeks on multiple channels.
Simone describes what they did to make that project so successful and what steps other marketers can take to increase the reach of their content.
You'll also get an inside look at Simone's team - their process, how they delegate work, and what resources it takes to pull off something as spectacular as the success she described (hint: it's less than you'd expect!).
The Business Unusual Interview Series is conversations with experts who share insights and perspectives to help you make better decisions and get better outcomes during the pandemic and beyond.
*Apologies for the interviewer's video quality - technical difficulties were present, but you'll see that they did not detract from what Simone had to share. The show must go on!