How to Conduct a Content Audit: Secrets Learned from Crawling 100,000+ Sites
There’s hope and prayer in every piece of content we publish. But the reality is that most teams publish content that doesn’t contribute to business goals.
But how can you spot that? Especially if you have enough content that is hard to manage in a spreadsheet?
Listen in as Patrick Hathaway, Director at Sitebulb, and Jeff Coyle, Co-founder of MarketMuse, discuss how to conduct a content audit.
The purpose of a content audit is to evaluate the quality and effectiveness of your content. Don’t miss this discussion to learn:
How to identify gaps and quick wins in your inventory
How content audits uncover the quality of your content compared to the competition
How to conduct audits regularly and efficiently
The risks of avoiding this exercise
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