#6 Three Secrets to Influencing People: Logos, Ethos, and Pathos
There's an ancient secret that most communicators and public speakers have learned, but many leaders don't know it. It's called the three modes of persuasion, but I like to think of it as the three modes of influence. This model was taught by Aristotle in 4 B.C, but it's a timeless truth that is still taught today -- in fact, in just the last few months I've seen the model discussed in two recently published books. If you can learn and use Logos, Ethos, and Pathos, you will understand a key secret to engaging leadership.
Resources:
Video with more about Credibility and Connection: # 2 How to Use the 6 Cs to Engage Employees, Customers, and Followers. • [OLD VERSION] How to Engage Employees, Cus...
Power of Communication - author H. Fred Garcia explains how to effective use Logos/Ethos/Pathos in this book. Fred is featured in episode 007 of the Engaging Leader podcast. http://www.engagingleader.com/007-5-p...
Gamestorming: Very helpful book that incudes an exercise on Ethos, Pathos, Logos: 3 Pillars of Public Speaking. http://amzn.com/0596804172
Blog post on Ethos, Pathos, and Logos. http://sixminutes.dlugan.com/ethos-pa...