Wild Roots is Hope’s dream come true.
During lockdown, Hope Dean turned to houseplants to create a personal oasis at home. Inspired by her love of plants and nurtured by her green-fingered family, she conceived of a business that channelled her passion for plants.
Through our partnership with Legal & General, we invest some of your pension savings into property projects across the UK, including as part of an initiative to revitalise a shopping centre in Poole, Dorset. 10 local entrepreneurs were given the opportunity to open a shop on the street, outside the shopping centre, completely free from rent and business rates for 2 years. Hope was one of these entrepreneurs.
Almost 4 years on, the scheme has been such a success for Hope that she’s now expanding her shop into the unit next door.
You can hear more from Hope about how the opportunity helped her business and the local community.