Veet - Don't risk dudeness, Ambulance (2014)
Veet riled up the internet with this 'stubbly lady feels like a man comedy', in a campaign that had 4 different videos.
Adland tv: "The thought police are out in force talking about body-shaming, homophobia and transphobia as if they have bingo-boxes to check. And if you're not a homosexual, or trans, or a recovered anorexic you simply can not speak on the issue at all, say the horde of upset keyboard activist commentors, none of whom will ever buy Veet again. They've all failed to notice that this is a bad ad from the get-go because the insight is wrong. If you can't stand a day of stubble, how can you stand waiting for the right time to wax?"
Advertising Agency: Havas Worldwide, USA