ArtTwo50, iPad App Connecting Artists & Art Buyers - Creative Insurgents Episode 6
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In this episode of Creative Insurgents, Cory and Melissa interview Ethan and Patrick from ArtTwo50, an iPad app that helps artists sell their art, and buyers find art they love, using the power of technology.
Show Notes:
1:53 Introducing Ethan and Patrick from ArtTwo50, an iPad app picked by iTunes store editors as #1 New and Noteworthy iPad app that helps artists sell their art.
2:57 Ethan explains what he and Patrick wanted to create: a "unique discovery tool" for people looking to buy art, and for artists to reach new audiences.
4:10 Cory's horror story of dealing with a gallery, from the potential buyer's perspective.
5:09 Patrick expounds on the problems of middlemen, and the power of technology to "dis-intermediate" the process, and put the power back in the hands of the creator.
6:13 How they came up with the idea for ArtTwo50. (It involves "Ikea art"...) The role technology can play in making art more accessible, and making pricing understandable.
8:26 Why all the art on ArtTwo50 is priced at $250.
11:12 Patrick on making the world "a more artful place" (and one fewer person who goes to Ikea to decorate their home).
12:58 The many advantages of offering some art at a lower price point, even if your work commands a lot more. Loss leaders, quantity plays, etc.
15:18 Why artists will be the ones in charge over the next several years.
15:58 How artists can simplify their marketing.
19:46 Why the ways that artists usually organize their work online is a big mistake.
22:06 The "secret" industry growing up around selling art, what it means for artists, and why it's happening.
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