MOVE Congress 2023: Shaping up for the digital age - AI in the sport sector

Опубликовано: 16 Июль 2026
на канале: ISCA channel
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The MOVE Congress 2023 workshop ‘Fit for the digital age’ was a fun-filled hour and a half of learning the basics of artificial intelligence (AI) and how non-profit sport organisations can benefit from its different capabilities.

Led by Lucy Mills, founder of Ready Sport Global (READY), Markus Schwaiger, former ISCA Youth Officer and tour guide based in Austria, and Julia Lisewska, ISCA Youth Officer in Communications, the workshop made a case for the responsible and ethical use of AI in sport by sharing knowledge, practical tools and success cases with the audience.

The MOVE Congress 2023 joined in the conversation around AI, its implications, challenges and opportunities in a workshop that invited professionals in sport to get “fit for the digital age”. The session explored multiple practical ways in which sport organisations can benefit from AI-powered technology, but not before introducing the basic concepts that tend to get buried under all the noise.

“We are not pushing AI, but rather inviting people to learn about it so we can use it well and unlock the new opportunities it brings,” Lucy Mills said about READY, her tech-focused company that focuses on driving business and community impact for women’s sport. Mills stressed the importance of AI literacy as a first step to understanding how to leverage it in sport and gave the audience a quick but comprehensive introduction to the topic.

You can watch her presentation right here on our YouTube channel.

Full story https://www.movecongress.com/shaping-...