What window films should you carry in your window tinting business?
Just about every day on the phone I'm asked, "Ralph, what films should I carry in my business?" Would you believe that most people want to carry everything we sell? I always talk people out of buying every window film we sell. I believe you can sometimes have too many choices for your customers. Sometimes less is better. In my experience, it's more effective to offer two products; an entry level window tint for price shoppers and a ceramic window tint for value shoppers. However, I always believe we should build out our value ladder, so I keep a high-end ceramic window tint under the table, ready to strike. So, when I'm asked, "What films do you choose, Ralph?" I typically advise going with a carbon window tint (good), mid-level ceramic window tint (better), and a high-end ceramic window tint (best) under the table.
Flexfilm and Ralph Van Pelt are a window tint distributor and supplier dedicated to providing high performance ceramic and carbon automotive window tint film, architectural flat glass window tint, paint protection film, installation tools, plotters or cutters, and more.
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