Welcome to the Fjällräven Polar 2025 challenges. To earn your seat on the next expedition, you will need to complete three challenges released weekly from Monday, October 28th, 2024. Remember, there are no wrong answers – only your interpretation of the challenge, your creativity, and your passion. Read on for the full challenge description. We wish you the best of luck!
CHALLENGE #1 – Send Fjällräven a letter from nature
During Fjällräven Polar 2025 you’ll meet 19 people from around the world. Along the 300km expedition across the Scandinavian Arctic tundra, you’ll overcome challenges, problem solve, and celebrate wins as a team. The aim is to bring people from different places and backgrounds together so that you can exchange experiences and learn from each other.
For this challenge, we want to kick-start the process by giving you the opportunity to tell us a little about yourself. Head out into nature (whatever that is for you), then describe who you are and what motivates you in daily life.
This challenge is for video only! Your submission must be no longer than one minute, and you should post it to your public Instagram account by Sunday, November 17th, 2024, at 11:59PM CET.. Tag it with @fjallravenofficial, #FjallravenPolar2025, and #Challenge1
Before you start, some quick reminders:
You must fill out the application at https://experience.fjallraven.com/pol..., as well as complete all three challenges by posting them to your Instagram account by Sunday, November 17th, 2024.
To ensure the jury sees your content, you must set your Instagram profile to ‘public’ and tag @fjallravenofficial and #FjallravenPolar2025 for each entry.
Every entry must also include the corresponding challenge hashtag: #Challenge1, #Challenge2 or #Challenge3.
Make sure you first read all the details about how to apply at https://experience.fjallraven.com/art...
Learn more about Fjällräven Polar and how you can earn your spot on the 2025 expedition at https://experience.fjallraven.com/pol...
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About Fjällräven
The Arctic fox is an inquisitive little predator with impressive survival skills that fascinated our founder, Åke Nordin, so much that he named his outdoor company with its Swedish name - Fjällräven. Since 1960, we have created functional, durable and timeless equipment that aim to make any outdoor experience great and nature accessible to all.