Har Ghar Tiranga | Nationwide Outreach | Tagbin
60 Million Selfies with the Tiranga | 50 Million Digital Flags hoisted.
On the 75th year of Independence 2022, India collectively hoisted the Tricolour at their homes and broke records with the nationwide campaign, Har Ghar Tiranga.
The Hon’ble Prime Minister, Shri Narendra Modi, led off the campaign in July with a call urging the citizens of the country to proudly hoist the Tricolour at their homes from the 13th to the 15th of August '22 as a celebration of pride and love for the nation.
The idea behind the initiative was to raise national pride and enthusiasm for the flag by encouraging a sense of patriotism amongst the citizens.
Tagbin has been instrumental in establishing the campaign's digital footprints and in making it a success. The team designed, developed and managed the exclusive website of the campaign, Harghartiranga.com.
The platform enabled citizens to mark their contribution by pinning a virtual flag at their desired location in India. Users could upload their selfies with the flag on the website. User gratifications like digital certificates and seeing their selfie on the Digital Tiranga triggered users to take part.
The website witnessed phenomenal traffic with more than 60 Million citizens uploading their selfies with the Tiranga and over 50 Million digital flags hoisted.
The 60 million response to the Har Ghar Tiranga movement is a testimony of 60 million promises to keep India first and to make India the Supreme Nation. Thank you, India.
Tagbin is proud to have been able to bring the people together massively in a short period of time.
A similar digital outreach programme, Rashtragaan, was successfully delivered by the team on Independence Day 2021, bringing 2.5 Crore citizens to collectively sing the National Anthem.
You can check out the Rashtragaan campaign here: • Rashtragaan
To know more about Tagbin,
Contact us: [email protected]
Visit us: https://tagbin.in/