1-800-GET-SPRUNG - Example of Toll-Free Memorability from OINTB
What toll-free jingles do you remember from advertising?
In season 7 of Orange is the New Black there is an excellent example of why memorable phone numbers matter. When the character Maritza gets stuck in an immigration detention center with no way to prove she's an American citizen, she can't remember the phone number of Daisy, her sister or her mom. ("I'm young, remember?") But she does remember "911 and numbers with songs, like for pizza and shit."... and then the jingle for the law firm of Kay Sprung pops into her head...
"DUI at night got you moaning? Call Kay Sprung and get off in the morning!" - 1-800-GET-SPRUNG.
This is a great example of the power of a memorable toll-free number. Most people who experience an advertisement - especially out-of-home, like radio or billboards - don't need your services right away. The power of the ad is to make it catchy and memorable, so that when they DO need your services, YOU are the first provider to come to mind. And they connect with you directly, rather than going to the web where they may encounter and select one of your competitors.
Watch the video to see the full scene. And if you're interested in a toll-free number for your business, contact www.ringboost.com.