Building Confident Community With OUT-FIT |
Meet Todd Brandon Morris, the founder of OUT-FIT, a functional fitness gym in NYC that’s giving new meaning to the word “strength.”
OUT-FIT is much more than a gym. As Todd describes it, it’s “a community of diverse individuals that have similar life experiences and a shared passion for strength and conditioning.” OUT-FIT was founded in 2014 to “encourage athletes to achieve extraordinary physical goals while maintaining mental health and promoting social equality.”
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ABOUT THIS VIDEO
For the past 10 years, OUT-FIT has been serving the LGBTQ+ community both at home in NYC and far beyond, thanks in part to its message-first apparel line. Sold online and shipped to over 30 countries thus far, Todd hopes their tees will ultimately increase LGBTQ+ visibility in the fitness space.
When a customer puts on their “PROUD” shirt, they work out knowing that they’re confidently being themselves, and allowing their community to see them for who they truly are. For Todd, the positive ripple effects of this extend far beyond the gym. “It’s way harder to discriminate against a person than it is an idea.”
Underscoring the importance of OUT-FIT’s apparel line is Todd’s dedication to quality. “We have a good message, and good designs. I want our tee to be your favorite. I want you to wear it until it's absolutely gutted with holes.That's how much I want you to love this shirt. We needed to find that perfect blank, and we ended up with that BELLA+CANVAS Unisex Triblend Short Sleeve Tee (3413). Seven years later, it's still the shirt that we use.”
Hit play up above and get to know OUT-FIT, and begin creating your own meaningful merch today.