Challenges and opportunities of building experimentation platform and culture across Vinted | Jev G
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📩 In this talk, Jev Gamper, Staff Decision Scientist at Vinted, discusses the complexities of running experimentation at scale within a marketplace like Vinted. Learn about the different types of experiments and the internal tools that support them, the challenges of managing product changes, and how to ensure accurate and meaningful results that drive business success.
🔍 You’ll Learn About:
✅ The importance of A/B testing and experiment design in marketplaces
✅ How experimentation helps in decision-making and improving member experience
✅ Addressing complex interactions and interference in experiments
✅ The role of internal tooling and collaboration across teams
✅ Standardizing metrics for more reliable experimentation results
✅ How experimentation contributes to a faster iteration cycle and better business outcomes
00:00 🚀 Build Stuff Conference – Get Your Tickets!
00:21 Introduction: Why Experimentation Matters
02:50 The Complexity of Vinted’s Marketplace
05:41 The Role of Safety Tests in Experimentation
7:24 The Importance of Accurate Measurements and Avoiding Bias
12:03 The Experimentation Circle: From Idea to Deployment
14:45 Creating a New Experiment: Setting Up and Defining Metrics
17:56 Metrics Standardization and Automating Analysis
19:12 Statistics and Experimentation Uplifts
21:20 How Internal Tools Drive Faster Experimentation Cycles
22:56 Final Thoughts on the Future of Experimentation at Vinted
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