How we talk about historic preservation is just as important as what we are talking about. Preservation can seem very complex, with lots of technical terms, acronyms and a healthy dose of misinformation and misunderstanding surrounding it. So how do we maximize our efforts and talk about preservation in order to gain support, allies and engagement in preservation endeavors? Our discussion offers some insightful tips, great analogies (i.e: the "preservation escalator" speech) and examples of success that can hopefully assist you in your own conversations.